Tell the students to look at the picture and the text above. Ask what it is (It is an advertisement for an adventure holiday)
Ask if it is the type of holiday they would like, and why/why not.
Ask what other adventure holidays they know of. Give them a few minutes to think of other ideas for adventure holidays with a partner.
Listen to suggestions and invite comments.
Main Activity
Tell students they are the bosses of an adventure travel company. Put them in groups of eight or more. Divide each group into four pairs
Tell them to look at the information about four different holidays. You decide which text for each pair and don’t let anyone look at it.
Ask them to read it and ask you about anything they do not understand.
Ask them to discuss the extra services on their sheet and decide which ones they would choose.
Tell them they are going to make a radio advertisement for their holiday and present it to the class. It should be about a minute long, with the following information. where? ten days accommodation -hotel activities any other information?
Explain that they should try to make it imaginative and sound like an advertisement, with lots of sensational adjectives. Refer to the article above as a style guide. They can also use short pieces of an interview with past customers if they want. Go around helping as they prepare and practice.
A
Your travel company must book facilities and services in advance or other package companies will book them first. Market research has shown that most customers will not pay more than a certain price for your holidays. To maintain your profits for that price, you can afford to spend only 150 euros per person on extra services, in addition to your basic costs. Opposite are the choices of services and their prices.
Amazonian rain forest holiday
two nights in a luxury tree house (60 euros)
jungle survival course 20 euros (20 euros)
wildlife trip into the deep forest (30 euros)
local people-music, dancing, and food (30 euros)
day trip by jeep to the enormous waterfalls (40 euros)
fishing trips up the river by canoe (30 euros)
B
Your travel company must book facilities and services in advance or other package companies will book them first. Market research has shown that most customers will not pay more than a certain price for your holidays. To maintain your profits for that price, you can afford to spend only 150 euros per person on extra services, in addition to your basic costs. Opposite are the choices of services and their prices.
Himalayan mountains holiday
climbing course (30 euros)
trip to the glaciers and ice caves (30 euros)
hang gliding course (60 euros)
market tours with local guides (20 euros)
white-water rafting down the river (40 euros)
horseback visit to ancient temples (30 euros)
C
Your travel company must book facilities and services in advance or other package companies will book them first. Market research has shown that most customers will not pay more than a certain price for your holidays. To maintain your profits for that price, you can afford to spend only 150 euros per person on extra services, in addition to your basic costs. Opposite are the choices of services and their prices.
Caribbean coast holiday
weekend diving course (40 euros)
mini-submarine visit to the wreck of an ancient Spanish galleon and pirate ship (60 euros)
water skiing with high-powered speed boats (30 euros)
boat trip for shark fishing (20 euros)
boat tour exploring the islands (30 euros)
horse riding along the coast to nearby fishing villages (30 euros)
D
Your travel company must book facilities and services in advance or other package companies will book them first. Market research has shown that most customers will not pay more than a certain price for your holidays. To maintain your profits for that price, you can afford to spend only 150 euros per person on extra services, in addition to your basic costs. Opposite are the choices of services and their prices.
Egyptian desert holiday
two-day camel trip to a desert oasis (30 euros)
visit to ancient tombs  (30 euros)
market tours with local guides (20 euros)
boat trip down the Nile (30 euros)
balloon trip (60 euros)
weekend diving course in the Red Sea (40 euros)
Before you present your adverts to the class, you have won a holiday competition, and you can choose any one of the holidays, except your own, as a prize
Present your advertisements in turn.
The teacher will declare the most chosen holiday as the “Best Holiday of the Year”.
Follow up
Ask students to watch this video below:
In their pairs, design holiday posters with -the name of company -the name of holiday -short paragraph giving a general outline -headings of special features with basic details -drawings with captions
They can use the information they were given or design a completely new holiday if they wish.
Students look at each other’s posters, ask questions, and make suggestions.
You could take a vote on: – the best holiday – the best poster
