You must think of the best way to spend your budget and the type of advert that you would use for media or posters. What would your ads be like?
You also need to think of a publicity event that would catch people’s attention, e.g. using a celebrity to do something with your product.
Read the text and answer the questions!
In the world of advertising, making a good ad is like telling a captivating story. To do it well, you need to understand who you’re talking to — what they like, what they want. It’s like knowing your audience before you start writing your story. The story you tell should be clear and easy to remember, like a good bedtime tale. It should be short but leave a mark. The pictures or videos you use in your ad are like the illustrations in a storybook. They grab people’s attention and make the story interesting. In your story, make sure to talk about why your product or service is special. What makes it different from everything else out there? It’s like the exciting part of a story that keeps you hooked.
Use feelings in your story, just like how a good story makes you happy, excited, or nostalgic. Make people feel something, and they’ll remember your ad. Decide where your story will be told. Is it on social media, in a magazine, on TV, or online? Think about where your audience is most likely to see it. At the end of your story, tell people what you want them to do. Whether it’s buying something, visiting a website, or signing up — give them a clear instruction. It’s like the moral of the story, the lesson you want them to take away. Keep everything about your story the same. Your logo, colors, and message should always be consistent. It’s like making sure the characters in your story stay the same throughout.
Before you show your story to everyone, do a practice run. Test it with a small group and listen to what they say. It’s like practicing a play before opening night. When your story is ready, it’s time for the big performance. Pay attention to how people react. Are they clicking, buying, or sharing? These are like the reviews that tell you how well your story was received.
In the end, a good ad is not just about showing off. It’s about creating a story that people remember and want to be a part of. It’s about making your brand a familiar and trusted part of their lives.