Unit 8 – Influencers

Starting Off

1. Do you follow any social media influencers? What kind of content do they share?
2. How do you feel about the lifestyle shared by influencers? Do you think it’s real or just for show?
3. What do you think makes an influencer trustworthy? Is it their content, personality, or something else?

Listening

1. Listen to this long conversation and answer the questions.

2. Answer the following questions based on the conversation

1. What types of influencers are discussed in the conversation?
2. What does the man suggest is important when following influencers on social media?
3. How does the woman feel about the impact of influencers showing only the “perfect life”?
4. Why does the man emphasize the importance of influencers using their platforms for good causes?
5. What can you infer about the woman’s attitude towards influencers who are open about mental health and personal struggles?

3. Look at the types of influencers you follow. Discuss with a partner how these compare to the influencers mentioned in the conversation.

Speaking

1. Work with a partner. Take turns asking and answering the following questions. Provide detailed answers.

  • What types of influencers do you follow? How do they influence your daily life or choices?
  • Have you ever made a purchase or tried something because of an influencer’s recommendation? What was it?
  • If you could be an influencer, what kind of content would you create and why?
  • How do people in your area react to influencers promoting products or lifestyles? Do you think they trust influencers’ opinions?
  • Why do you think influencers have such a strong impact on social media and beyond?

2. Look at the pictures of different influencers. Describe each picture.

Example Questions to Guide Your Description:

  • What is the influencer doing in the picture?
  • How would you describe the content they are sharing?
  • Which type of influencer seems the most popular, and why?
  • Which influencer do you think is having the most positive impact, and why?

3. Do a Role Play

Situation: You are an influencer reporting on a cause you care about. Choose one of the following causes: environmental issues, mental health, fitness, or education, and talk about it on your social media platform.

Use this information:

A. Environmental Issues

Why the cause is important:

  • Climate change is causing rising temperatures, extreme weather, and loss of biodiversity.
  • Pollution of air, water, and soil is harming human health and wildlife.
  • Deforestation and habitat destruction threaten ecosystems and contribute to global warming.
  • Unsustainable use of resources is depleting what future generations will need.

How people can get involved:

  • Reduce, reuse, and recycle to minimize waste.
  • Use public transport, carpool, or walk/bike to reduce carbon emissions.
  • Support organizations that focus on conservation, clean energy, and sustainability.
  • Volunteer for local clean-ups or tree-planting events.
  • Advocate for eco-friendly policies in your community or country.

Resource available:

  • World Wildlife Fund (WWF): Offers resources to protect the planet.
  • EarthDay.org: Provides guides for taking action on environmental issues.
  • UN Environment Programme (UNEP): Shares information and global initiatives for sustainability.

B. Mental Health

Why the cause important:

  • Mental health affects every aspect of life, including relationships, work, and physical health.
  • Stigma prevents many people from seeking help, leading to prolonged struggles.
  • Access to mental health care is limited in many areas, leaving millions without support.
  • Increased awareness can save lives by promoting early intervention and reducing isolation.

How people get involved:

  • Promote open conversations about mental health to reduce stigma.
  • Volunteer or donate to mental health organizations.
  • Share resources like hotlines and therapy directories.
  • Check in regularly with loved ones to provide support.
  • Advocate for mental health education and funding.

Resource available:

  • National Alliance on Mental Illness (NAMI): Free programs and support.
  • Crisis Text Line: Text HOME to 741741 for 24/7 support.
  • BetterHelp: Offers online therapy sessions.

C. Fitness

Why the cause important:

  • Regular exercise improves physical health, boosts mood, and reduces the risk of chronic diseases.
  • Fitness promotes mental well-being by reducing stress and anxiety.
  • An active lifestyle helps build self-confidence and discipline.
  • A healthier population means reduced healthcare costs and a stronger community.

How people get involved:

  • Start a personal fitness journey by setting realistic goals.
  • Join local gyms, fitness classes, or community sports groups.
  • Encourage friends and family to exercise together.
  • Participate in fitness challenges or charity runs.
  • Share fitness tips, workouts, or healthy recipes on social media.

Resource available:

  • C25K (Couch to 5K): Free app to help beginners start running.
  • Nike Training Club: Offers free workouts and fitness plans.
  • Headspace: Combines mental health and fitness through meditation and exercise.

D. Education

Why the cause important:

  • Education empowers individuals to break the cycle of poverty and improve their quality of life.
  • It promotes critical thinking, creativity, and problem-solving skills.
  • Access to education reduces inequality and opens up opportunities for employment.
  • Literacy and education improve health outcomes and strengthen communities.

How people get involved:

  • Volunteer as a tutor or mentor for students in need.
  • Donate to organizations that provide scholarships or school supplies.
  • Support campaigns advocating for better educational policies.
  • Offer free workshops or share your expertise in your local community.
  • Advocate for access to education for marginalized groups.

Resource available:

  • UNESCO: Focuses on global education initiatives.
  • Khan Academy: Provides free online courses for learners of all ages.
  • DonorsChoose: Connects donors with teachers needing classroom supplies.

Use descriptive language and make the content engaging for your followers.

Example:
“Hi everyone, it’s [Your Name] here. I’m so passionate about mental health awareness, and I want to talk about how we can all take steps to support our mental well-being. This month, I’m sharing tips on how to manage stress, and I’ll also be sharing stories of people who have overcome challenges. Please join me in raising awareness by using the hashtag #MentalHealthMatters and sharing your story.”

4. Share your thoughts on one of the following prompts:

1. What is the most memorable social media trend or influencer campaign you’ve seen?
2. If you could become an influencer, what message would you want to spread to your followers, and why?
3. How can influencers contribute to making positive changes in society?

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